ARTICLES

Seo. Why Do I Need It?

by Datsen - 6:42pm October 6th, 2010.

As the internet continues to take hold of the world and more and more websites sprout up people are relying on search engines to help them navigate their way through the web. This power shift to the search engines has made it imperative for most businesses to have their websites displayed on the first page of results.

"But if I search 'My Business Name' the first result is my business".

This is search engines, more often than not, will award you the top rank in search results for your business name. But for every person that searches for your business by its name there will be hundreds that are searching by keywords. This is where SEO comes into play.
If you are a Blood Collection training organisation, like The Pathology Foundation, then you are going to want to optimise your website for search engines around relevant keywords like "Blood collection".